Podcasting is one of today's fastest growing social computing applications. Both amateur broadcasters and major media corporations have embraced audio and video podcasts as a means of distributing information and entertainment.
According to the Public Policy Institute of California, Latinos are projected to become the largest racial or ethnic group by 2011 and to constitute a majority by 2040. They are now the largest group of residents under age 30, and almost half of the births in the state are to Latina women. They are an important part of the state constituency, but as a group they are not using library services proportionate to their numbers in the population. How can libraries reach and help the Latino community?
Marketing to Latinos is a necessity. Would you like to:
(An Infopeople Online Learning Course)
May 15, 2007 - June 11, 2007
More and more library folks are being asked to take on the roles of public relations professionals, marketers and salespeople—something they didn't learn in library school!
Libraries, library boards, and library advocacy/support groups everywhere are scrambling to strengthen and diversify their revenues. If fundraising is a priority for your library, you'll want to learn
Whether they call it "buzz," "viral," or "relationship" marketing, everyone from Advertising Age to The New York Times is talking about word-of-mouth techniques for getting your message across. Audiences are tuning out traditional promotions, and word-of-mouth is replacing marketing "push" with more persuasive"pull."
If you're looking for a smart, ethical, and inexpensive way to:
