Guerrilla Marketing for Literacy

Friday, September 15, 2006

You're maxed out—we know that! But promoting your literacy services does not have to be complicated or overwhelming. Join Jose Cruz and Valerie Reinke as they outline simple steps you can take to retool your marketing for better results. Using "guerrilla marketing" techniques, you can easily incorporate literacy promotion into your everyday routine. And you can build an arsenal of affordable strategies: getting the most out of what's already available to you, putting traits like passion, flexibility, and resourcefulness to work, and zeroing in on the activities that will make the biggest difference. This is not reinventing the wheel; this is taking what you already have and kicking it up a notch. No camouflage necessary.

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Speaker: Valerie Reinke, Jose Cruz

Handouts

• Speaker's slides
  • ppt [1.14mb] - pdf (3 slides per page) [159kb]
• Speaker's handouts
  • Top 10 signs that your library is doing all it can to promote literacy services: pdf [29kb] - doc [43kb]
  • Long Overdue: pdf [118kb]
  • Market Survey Results 2006: pdf [467kb] - doc [414kb]