An Infopeople Workshop - March 2005
Workshop Description - html
Workshop Materials
- Agenda - pdf [18k]
- PowerPoint Presentation - ppt [287k]
- Exercises
- Ex. 1: Where Market Research Might Help Your Library - pdf [7k]
- Ex. 2: Writing Market Research Objectives - pdf [14k]
- Ex. 3: Writing Market Research Questions - pdf [7k]
- Ex. 4: Your Action Plan - pdf [7k]
- Handouts
- Choosing Market Research Techniques - pdf [19k]
- Common Survey Types - pdf [20k]
- Customer Visits - pdf [9k]
- Experimentation - pdf [8k]
- Focus Groups - pdf [8k]
- Surveys - pdf [15k]
- Third Party Research - pdf [7k]
- Writing Good Market Research Objectives - pdf [17k]
