Infopeople Workshop - Marketing to Latinos: An Action Plan
An Infopeople Workshop - July-September 2007
Workshop Description - html
Workshop Materials
- Agenda - doc [39k] - pdf [18k]
- PowerPoint Presentation - ppt [377k]
- Bibliography - doc [38k] - pdf [12k]
- Exercises
- Ex. 1: Our Mission - doc [40k] - pdf [15k]
- Ex. 2: From Communication to Action - doc [48k] - pdf [51k]
- Ex. 3: Mapping Latin America - doc [51k] - pdf [10k]
- Ex. 4: My Market Segment - doc [37k] - pdf [8k]
- Ex. 5: Responding to Market Trends - doc [41k] - pdf [9k]
- Ex. 6: Positioning Products and Services - doc [48k] - pdf [14k]
- Handouts