Turning Customers into Champions: Marketing as a Team Sport
Wednesday, December 8, 2010
In this age of Twitter, Facebook and texting, there is still no substitute for good old-fashioned person-to-person communication. The commercial world knows this and is placing renewed emphasis on this basic strategy. Libraries should, too!
The good news: We can afford it—and do it even better than they can!
Whether you want to promote a particular service or advocate for increased funding, word-of-mouth marketing is simply the best way to get your message to the people who need to hear it. Learn what it takes with Peggy Barber and Linda Wallace, authors of "Building a Buzz: Libraries and Word-of-Mouth Marketing" (ALA Editions, 2010)
By the end of this one-hour webinar, attendees will be able to:
- Understand and apply basic word-of-mouth marketing techniques
- Understand the importance of getting everyone on the staff involved
- Share key techniques with their colleagues
This one-hour webinar will be of interest to Library administrators, managers, including branch and project managers, and front-line staff with an interest and/or responsibility for marketing.
Webinars are free of charge and registration is only done on the day of the event on the WebEx server. No passwords are required.
Speakers: Peggy Barber, Linda Wallace
Handouts
- Speaker's slides
- Handouts