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Prior to launching Library Communication Strategies, Inc. in 2000, Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA), where she managed and implemented marketing and communication programs, including external relations and membership development.  She established the ALA Public Information Office, Public Programs Office, and the ALA Graphics program, including the widely known “Celebrity Read” poster series.  She also launched the association’s development program and served as the first executive director of its foundation. She is co-author with Linda D. Crowe of Getting Your Grant: A How-to-Do-It Manual for Librarians. Before joining ALA, she served as coordinator for the Orange County (CA) Cooperative Library System and as a reference librarian for the Bay Area Reference Center, San Francisco Public Library.  Her current work as a consultant is focused on marketing and communication support for libraries. She co-authored a book, BUILDING A BUZZ: Libraries and Word-of-Mouth Marketing. Library Communication Strategies has worked for libraries in 31 states and in five countries beyond the U.S.